Understanding the antecedents to the adoption of CRM technol small retailers

Bibliographic Details
Main Author: Peltier, James W
Format: Article
Language:English
Published: 2009
Subjects:
Technology
Small Business
Risk Orientation
Relative Advantage
Market Turbulence
Information Technology
Environmental Complexity
Entrepreneurs
Diffusion Of Innovation
Customer Relationship Management
LEADER 00715nab a22002297a 4500
008 160615b2009 xxu||||| |||| 00| 0 eng d
100 |a Peltier, James W 
245 |a Understanding the antecedents to the adoption of CRM technol small retailers  |c Peltier, James W. 
260 |c 2009 
300 |a 307-336 
650 |a Technology 
650 |a Small Business 
650 |a Risk Orientation 
650 |a Relative Advantage 
650 |a Market Turbulence 
650 |a Information Technology 
650 |a Environmental Complexity 
650 |a Entrepreneurs 
650 |a Diffusion Of Innovation 
650 |a Customer Relationship Management 
773 |a International Small Business Journal  |d Jun 
999 |c 38458  |d 38458 

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