Skip to content
VuFind
Feedback
0
items
(Full)
Your Account
Log Out
Login
EDII LIC Databases
EDII Subscribed Resources (EBSCO)
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Find
Advanced
Separation of brand equity and...
Description
Cite this
Text this
Email this
Print
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export to RDF
Export to BibTeX
Export to RIS
Add to Book Bag
Remove from Book Bag
Loading...
Separation of brand equity and brand value
Bibliographic Details
Main Author:
Tiwari, Munish Kumar
Format:
Article
Language:
English
Published:
2010
Subjects:
Relief From Royalty
Gross Profit Differential
Discounted Cash Flow
Brand Value
Brand Equity
Book-To-Market
Holdings
Description
Similar Items
Staff View
Description
Physical Description:
421-434
Similar Items
Valuing brands and their equity
by: Srivastava, R K
Published: (2005)
Brand equity and pricing decisions
by: Kumar, S Ramesh
Confirmatory study on brand equity and brand loyalty
by: Chahal, Hardeep
Published: (2010)
Marketing mix elements influencing brand equity and brand ch
by: Chattopadhyay, Tanmay
Published: (2010)
Building brand value five steps to building powerful brands
by: Parameswaran, M G
Published: (2006)