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Separation of brand equity and brand value
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2010
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| Subjects: |
| LEADER | 00519nab a22001817a 4500 | ||
|---|---|---|---|
| 008 | 160615b2010 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a Tiwari, Munish Kumar | ||
| 245 | |a Separation of brand equity and brand value |c Tiwari, Munish Kumar. | ||
| 260 | |c 2010 | ||
| 300 | |a 421-434 | ||
| 650 | |a Relief From Royalty | ||
| 650 | |a Gross Profit Differential | ||
| 650 | |a Discounted Cash Flow | ||
| 650 | |a Brand Value | ||
| 650 | |a Brand Equity | ||
| 650 | |a Book-To-Market | ||
| 773 | |a Global Business Review |d Oct | ||
| 999 | |c 39596 |d 39596 | ||