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Marketing and organisational development in e-SMEs
Following calls to explore organisational development in a fashion retail marketing context this paper conceptualises and explains how 14 fashion retailers operating purely online have developed their enterprises via a six-stage approach, through which they moved at various speeds, either in a linea...
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| Format: | Article |
| Language: | English |
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2012
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 8, Issue. 2) | Available Place a Hold |