Segmentation of Bank Customers by Loyalty and Switching Inte

This study aims at covering all the factors that directly or indirectly lead to customer switching or compel customers to stay with a particular organization. The various relational and switching factors include quality, value, satisfaction, trust, commitment, loyalty, switching costs, and barriers...

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Bibliographic Details
Main Author: Kaur, Gurjeet
Format: Article
Language:English
Published: 2014
Subjects:
Spurious Stayers
Loyal Stayers
Switching Barriers
Customer Satisfaction
Service Quality
Customer Switching
LEADER 01061nab a22001937a 4500
008 160615b2014 xxu||||| |||| 00| 0 eng d
100 |a Kaur, Gurjeet 
245 |a Segmentation of Bank Customers by Loyalty and Switching Inte  |c Kaur, Gurjeet. 
260 |c 2014 
300 |a 75 - 89 
520 |a This study aims at covering all the factors that directly or indirectly lead to customer switching or compel customers to stay with a particular organization. The various relational and switching factors include quality, value, satisfaction, trust, commitment, loyalty, switching costs, and barriers. The data analysis indicates that majority of respondents have no intentions to switch and their staying intentions can best be predicted by customer loyalty, followed by switching costs. 
650 |a Spurious Stayers 
650 |a Loyal Stayers 
650 |a Switching Barriers 
650 |a Customer Satisfaction 
650 |a Service Quality 
650 |a Customer Switching 
773 |a Vikalpa: The Journal for Decision Makers  |d October - December 
999 |c 42377  |d 42377 

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