Segmentation of Bank Customers by Loyalty and Switching Inte

This study aims at covering all the factors that directly or indirectly lead to customer switching or compel customers to stay with a particular organization. The various relational and switching factors include quality, value, satisfaction, trust, commitment, loyalty, switching costs, and barriers...

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Bibliographic Details
Main Author: Kaur, Gurjeet
Format: Article
Language:English
Published: 2014
Subjects:
Spurious Stayers
Loyal Stayers
Switching Barriers
Customer Satisfaction
Service Quality
Customer Switching
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