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Food Product Traceability and Customer Value
A customer value-oriented approach is applied to analyze a case study of an ongoing project in rural Thailand to trace quality produce supplied to upmarket retail in the same country. Traceability, an organizational competence, is seldom in business practice as well as in the literature associated w...
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| Format: | Article |
| Language: | English |
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2014
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 15, Issue. 4 (Supplement Issue)) | Available Place a Hold |