A Case Study of a Young Evolving Social Enterprise

This case study looks at a young sustainable hybrid social enterprise Under the Mango Tree (UTMT) comprising primarily of UTMT Company (For-profit) which is a market-focused, customer-centric, and profit-driven business enterprise and UTMT Society (Not for profit) which focuses on alternate livelih...

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Bibliographic Details
Main Author: Madhu, J
Format: Article
Language:English
Published: 2011
Subjects:
Under The Mango Tree Company
Utmt Company
Social Enterprises
Social Entrepreneurship
Case Studies
Entrepreneurship
Ninth Biennial Conference On Entrepreneu
Biennial Conference Papers
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100 |a Madhu, J 
245 |a A Case Study of a Young Evolving Social Enterprise  |c Under the Mango Tree / Madhu, J. 
260 |c 2011 
520 |a This case study looks at a young sustainable hybrid social enterprise Under the Mango Tree (UTMT) comprising primarily of UTMT Company (For-profit) which is a market-focused, customer-centric, and profit-driven business enterprise and UTMT Society (Not for profit) which focuses on alternate livelihood options through technical and capacity building, credit linkages and institutional development. The present focus of UTMT Company is on penetrating with innovative marketing techniques the nich 
650 |a Under The Mango Tree Company 
650 |a Utmt Company 
650 |a Social Enterprises 
650 |a Social Entrepreneurship 
650 |a Case Studies 
650 |a Entrepreneurship 
650 |a Ninth Biennial Conference On Entrepreneu 
650 |a Biennial Conference Papers 
773 |a Ninth Biennial Conference on Entrepreneurship  |d February 16-18, 
999 |c 42945  |d 42945 

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