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Consumer Behaviour for Household Appliances in Ludhiana

Consumer is the king in the market. In today's competitive environment attracting, satisfying and maintaining consumer is more difficult than producing goods. For a single product a lot of brands are available in the market. In the case of home appliances a lot of foreign and national brands ar...

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Bibliographic Details
Main Author: Kumar, Rajesh
Format: Article
Language:English
Published: 2015
Subjects:

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