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An Investigation of Marketing Capabilities and Social Enterp Performance in the UK and Japan
The purpose of this article is to extend the existing research on the relationship between eight different types of marketing capability and social enterprise performance. More specifically, we examine third-sector organizations that have transformed their traditional business model to become more...
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| Format: | Article |
| Language: | English |
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2015
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Ahmedabad (HO): Unknown
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| Copy Unknown (Vol. 39, Issue. 2) | Available Place a Hold |