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Developing consumer-driven services in university-based fami programs
This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming comp...
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| Format: | Article |
| Language: | English |
| Published: |
2002
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| Summary: | This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming component of a family business center effectively. College students were surveyed about whether their families own a business, their related career goals, and their needs and wants in a university-based family business center. Of the 260 students, over 36% came from a family business. The paper examines relationships between students from a family business and either their likelihood of pursuing a family business career or enrolling in family business courses or pursuing a minor in family business through a college of business. The paper also presents the implications of these findings for university-based family business centers. |
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| Physical Description: | 119-129 |