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Developing consumer-driven services in university-based fami programs
This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming comp...
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| Format: | Article |
| Language: | English |
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2002
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| LEADER | 01277nab a22001217a 4500 | ||
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| 008 | 160615b2002 xxu||||| |||| 00| 0 eng d | ||
| 100 | |a DeMoss, Michelle | ||
| 245 | |a Developing consumer-driven services in university-based fami programs |c DeMoss, Michelle. | ||
| 260 | |c 2002 | ||
| 300 | |a 119-129 | ||
| 520 | |a This paper presents the results of a study that assessed the demand of university-based family business centers' student market. The study examines and discusses students' demand for family business courses as a way to plan, implement, and control the internal and external programming component of a family business center effectively. College students were surveyed about whether their families own a business, their related career goals, and their needs and wants in a university-based family business center. Of the 260 students, over 36% came from a family business. The paper examines relationships between students from a family business and either their likelihood of pursuing a family business career or enrolling in family business courses or pursuing a minor in family business through a college of business. The paper also presents the implications of these findings for university-based family business centers. | ||
| 773 | |a Family Business Review |d Jun | ||
| 999 | |c 43472 |d 43472 | ||