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Network marketing

Network marketing organizations (NMOs) are among the most successful organizations in the 1990s. Sales in the NMO industry grew from $30 billion to almost three times that figure by the year 2000. This paper considers the questions, What is network marketing, How do network marketing companies achi...

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Bibliographic Details
Main Author: Dyer, W Gibb
Format: Article
Language:English
Published: 2001
Description
Summary:Network marketing organizations (NMOs) are among the most successful organizations in the 1990s. Sales in the NMO industry grew from $30 billion to almost three times that figure by the year 2000. This paper considers the questions, What is network marketing, How do network marketing companies achieve success, and How might leaders of family-owned companies use network marketing to grow their businesses.
Physical Description:97 - 104