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Network marketing
Network marketing organizations (NMOs) are among the most successful organizations in the 1990s. Sales in the NMO industry grew from $30 billion to almost three times that figure by the year 2000. This paper considers the questions, What is network marketing, How do network marketing companies achi...
Main Author: | |
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Format: | Article |
Language: | English |
Published: |
2001
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LEADER | 00747nab a22001217a 4500 | ||
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008 | 160615b2001 xxu||||| |||| 00| 0 eng d | ||
100 | |a Dyer, W Gibb | ||
245 | |a Network marketing |c an effective business model for family-owned businesses? / | ||
260 | |c 2001 | ||
300 | |a 97 - 104 | ||
520 | |a Network marketing organizations (NMOs) are among the most successful organizations in the 1990s. Sales in the NMO industry grew from $30 billion to almost three times that figure by the year 2000. This paper considers the questions, What is network marketing, How do network marketing companies achieve success, and How might leaders of family-owned companies use network marketing to grow their businesses. | ||
773 | |a Family Business Review |d Jun | ||
999 | |c 43648 |d 43648 |