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The double-edged sword of legitimacy in base-of-the-pyramid
As compared to developed countries, a much higher proportion of entrepreneurs within base-of-the-pyramid (BOP) markets operate unregistered businesses. Prior research has suggested that the primary cause of such informal activity in these settings is the general failure of
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| Format: | Article |
| Language: | English |
| Published: |
2015
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| Summary: | As compared to developed countries, a much higher proportion of entrepreneurs within base-of-the-pyramid (BOP) markets operate unregistered businesses. Prior research has suggested that the primary cause of such informal activity in these settings is the general failure of |
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| Physical Description: | 436 - 451 |