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Profiling donors of blood, money and time

Understanding donor profiles is crucial for donor relationship management. Whereas previous research has focused on profiling blood, money, or time donor segments separately, we define seven donor profiles based on their former donation behavior for blood, money, and time donation and compare them t...

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Bibliographic Details
Main Author: Shehu, Edilra
Format: Article
Language:English
Published: 2015
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Ahmedabad (HO): Unknown

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Copy Unknown (Vol. 25, Issue. 3) Available  Place a Hold