Loading...
Profiling donors of blood, money and time
Understanding donor profiles is crucial for donor relationship management. Whereas previous research has focused on profiling blood, money, or time donor segments separately, we define seven donor profiles based on their former donation behavior for blood, money, and time donation and compare them t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
2015
|