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Marketing research text and caes
Bibliographic Details
Main Author:
Wrenn, Bruce
Other Authors:
Loudon, David L
,
Stevens, Robert E
Format:
Book
Language:
English
Published:
New York
Best Business Books
2011
Subjects:
Reserach Report
Advanced Data Analysis
Interpreting
Interpretation
Analyzing
Data Gathering Instrument
Sample Size
Sampling Methods
Measurement
Primary Data Collection
Primary Data
Secondary Data
Management Decision Making
Research Design
Case Studies
Case Study
Cases
Case
Text
Marketing Research
Marketing Management
Management
Holdings
Description
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Staff View
Description
Physical Description:
xi,464p.incl.index+CDROM
ISBN:
0789027453
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