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Ingredient branding
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Ingredient branding making the invisible visible
Bibliographic Details
Main Author:
Kotler, Philip
Other Authors:
Pfoertsch, Waldemar
Format:
Book
Language:
English
Published:
London
Springer
2010
Subjects:
Perspectives
Managing
Successful
Success Story
Intel Inside
Basics
Ingredient Branding
Branding
Marketing Management
Holdings
Description
Similar Items
Staff View
Description
Physical Description:
xx,393p.incl.index
ISBN:
9783642042133
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