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Ingredient branding making the invisible visible
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London
Springer
2010
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| Subjects: |
| LEADER | 00635pam a2200241a 44500 | ||
|---|---|---|---|
| 008 | 160523b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9783642042133 | ||
| 082 | |a 658.827 K6I6 | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Ingredient branding |b making the invisible visible | ||
| 260 | |a London |b Springer |c 2010 | ||
| 300 | |a xx,393p.incl.index | ||
| 650 | |a Perspectives | ||
| 650 | |a Managing | ||
| 650 | |a Successful | ||
| 650 | |a Success Story | ||
| 650 | |a Intel Inside | ||
| 650 | |a Basics | ||
| 650 | |a Ingredient Branding | ||
| 650 | |a Branding | ||
| 650 | |a Marketing Management | ||
| 700 | |a Pfoertsch, Waldemar | ||
| 999 | |c 47708 |d 47708 | ||