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Defending the brand
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Defending the brand aggressive strategies for protecting your brand in the online arena
Bibliographic Details
Main Author:
Murray, Brian
Format:
Book
Language:
English
Published:
New York
AMACOM (American Management Association)
2003
Subjects:
Trademark Infringement
Electronic Commerce
Brand Name Products
Product Management
Holdings
Description
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Description
Physical Description:
xvi,268p.incl.index
ISBN:
0814407544
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