Global brand strategy: world-wise marketing in the age of branding

Bibliographic Details
Main Author: Steenkamp, Jan-Benedict
Format: Unknown
Language:English
Published: London Palgrave Macmillan / Springer 2017
Subjects:
Branding
Brand
Marketing
Brand Name Products Management
Brand Name Products Planning
Export Marketing
Markets
Business
Globalization
Global Brand Strategy

Ahmedabad (HO): Book Section

Holdings details from Ahmedabad (HO): Book Section
Call Number: 658.827 S8G5
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