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Marketing by the numbers how to measure and improve the ROI of any campaign
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York
AMACOM (American Management Association)
2010
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| Subjects: |
| LEADER | 00464pam a2200145a 44500 | ||
|---|---|---|---|
| 008 | 160523b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9780814416204 | ||
| 082 | |a 658.802 H2M2 | ||
| 100 | |a Harden, Leland | ||
| 245 | |a Marketing by the numbers |b how to measure and improve the ROI of any campaign | ||
| 260 | |a New York |b AMACOM (American Management Association) |c 2010 | ||
| 300 | |a viii,246p.incl.index | ||
| 650 | |a Internet Marketing | ||
| 700 | |a Heyman, Bob | ||
| 999 | |c 47962 |d 47962 | ||