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| LEADER |
01232pam a2200433a 44500 |
| 008 |
160523b2012 xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9781118206683
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| 082 |
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|a 658.802 K6G6
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| 100 |
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|a Kotler, Philip
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| 245 |
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|a Good works!
|b marketing and corporate initiatives that build a better world...and the bottom line
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| 260 |
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|a Hoboken, NJ
|b John Wiley and Sons, Inc.
|c 2012
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| 300 |
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|a vi,282p.incl.index
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| 650 |
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|a Good Work
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| 650 |
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|a Company
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| 650 |
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|a Objective
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| 650 |
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|a Value
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| 650 |
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|a Corporate
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| 650 |
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|a Corporate Philanthropy
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| 650 |
|
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|a Kotler, Philip
|
| 650 |
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|a Philip Kotler
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| 650 |
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|a Public Sector
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| 650 |
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|a Nonprofit
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| 650 |
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|a Defense
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| 650 |
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|a Offense
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| 650 |
|
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|a Corporate Driven Initiatives
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| 650 |
|
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|a Marketing Driven Initiatives
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| 650 |
|
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|a Relationship Marketing
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| 650 |
|
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|a Business Social Responsibility
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| 650 |
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|a Social Responsibility
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| 650 |
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|a Business
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| 650 |
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|a Corporate Social Responsibility
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| 650 |
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|a CSR
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| 650 |
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|a Corporate Initiatives
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| 650 |
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|a Marketing Management
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| 650 |
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|a Management
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| 650 |
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|a Marketing
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| 700 |
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|a Lee, Nancy R
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| 700 |
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|a Hessekiel, David
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| 999 |
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|c 49961
|d 49961
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