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Advertising and promotion an integrated marketing communications perspective
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
McGraw Hill Education (India) Pvt. Ltd.
2013
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| Subjects: |
| LEADER | 00561pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160523b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781259026850 | ||
| 082 | |a 659.1 B3A2 | ||
| 100 | |a Belch, George A | ||
| 245 | |a Advertising and promotion |b an integrated marketing communications perspective | ||
| 260 | |a New Delhi |b McGraw Hill Education (India) Pvt. Ltd. |c 2013 | ||
| 300 | |a xliii,1016p.incl.index | ||
| 650 | |a Marketing Communication | ||
| 650 | |a Promotion | ||
| 650 | |a Advertising | ||
| 700 | |a Purani, Keyoor | ||
| 700 | |a Belch, Michael A | ||
| 999 | |c 50109 |d 50109 | ||