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Nontraditional media in market...
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Nontraditional media in marketing and advertising
Bibliographic Details
Main Author:
Blakeman, Robyn
Format:
Book
Language:
English
Published:
Thousand Oaks, CA
Sage Publications, Inc.
2014
Subjects:
Non Traditional Media
Nontraditional Media
Media
Marketing Management
Alternative Mass Media
Advertising
Marketing
Holdings
Description
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Description
Physical Description:
vii,255p.incl.index
ISBN:
9781412997614
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