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Nontraditional media in marketing and advertising
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Thousand Oaks, CA
Sage Publications, Inc.
2014
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| Subjects: |
| LEADER | 00594pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160523b2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781412997614 | ||
| 082 | |a 658.87 B5N6 | ||
| 100 | |a Blakeman, Robyn | ||
| 245 | |a Nontraditional media in marketing and advertising |b | ||
| 260 | |a Thousand Oaks, CA |b Sage Publications, Inc. |c 2014 | ||
| 300 | |a vii,255p.incl.index | ||
| 650 | |a Non Traditional Media | ||
| 650 | |a Nontraditional Media | ||
| 650 | |a Media | ||
| 650 | |a Marketing Management | ||
| 650 | |a Alternative Mass Media | ||
| 650 | |a Advertising | ||
| 650 | |a Marketing | ||
| 999 | |c 50605 |d 50605 | ||