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Strategic marketing
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Strategic marketing creating competitive advantage
Bibliographic Details
Main Author:
West, Douglas
Other Authors:
Ibrahim, Essam
,
Ford. John
Format:
Book
Language:
English
Published:
New Delhi
OUP
2007
Subjects:
Strategic Marketing and Competitive Advantage
Strategic Marketing
Marketing
Holdings
Description
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Staff View
Description
Physical Description:
xxviii,517p.incl.index
ISBN:
0195691687
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