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Strategic marketing creating competitive advantage
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
OUP
2007
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| Subjects: |
| LEADER | 00518pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160523b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0195691687 | ||
| 082 | |a 658.8 W3S8 | ||
| 100 | |a West, Douglas | ||
| 245 | |a Strategic marketing |b creating competitive advantage | ||
| 260 | |a New Delhi |b OUP |c 2007 | ||
| 300 | |a xxviii,517p.incl.index | ||
| 650 | |a Strategic Marketing and Competitive Advantage | ||
| 650 | |a Strategic Marketing | ||
| 650 | |a Marketing | ||
| 700 | |a Ibrahim, Essam | ||
| 700 | |a Ford. John | ||
| 999 | |c 54620 |d 54620 | ||