Strategic brand management creating and sustaining brand equity long term

Bibliographic Details
Main Author: Kapferer, Jean-Noel
Format: Book
Language:English
Published: New Delhi Kogan Page 2007
Subjects:
Marketing Management
Brand Equity Management
Brand Management
Management
 Place a Title Level Request

Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.827 K2S8
Copy Unknown Available  Place a Hold

Similar Items