Strategic brand management building, measuring, and managing brand equity

Bibliographic Details
Main Author: Keller, Kevin Lane
Format: Book
Language:English
Published: New Delhi PHI 2003
Subjects:
Marketing Management
Brand Equity Management
Brand Management
Management
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.827 K3S8
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