Marketing theory foundations, controversy, strategy, resource-advantage theory

Bibliographic Details
Main Author:	Hunt, Shelby D
Format:	Book
Language:	English
Published:	Chennai Yes Dee Publishing Pvt. Ltd. 2011
Subjects:	Resource-Advantage Theory R-A Theory Alderson Competition General Theory General Objectively Truth Qualitative Methods Nonscience Marketing Research Scientific Realism Aspects Issues Scientific Laws Morphology Discipline Science Nature Resource Advantage Theory Advantage Resource Strategy Controversy Foundations Foundation Marketing Theory Theory Marketing Marketing Management

Holdings details from Ahmedabad (HO): Unknown
Call Number:	658.8 H8M2
Copy Unknown	Available Place a Hold

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