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Contagious why things catch on
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Simon & Schuster
2013
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| Subjects: |
| LEADER | 00529pam a2200193a 44500 | ||
|---|---|---|---|
| 008 | 160523b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781471111693 | ||
| 082 | |a 658.83 B3C6 | ||
| 100 | |a Berger, Jonah | ||
| 245 | |a Contagious |b why things catch on | ||
| 260 | |a London |b Simon & Schuster |c 2013 | ||
| 300 | |a viii,244p.incl.index | ||
| 650 | |a Contagious | ||
| 650 | |a Marketing Management | ||
| 650 | |a Viral Marketing | ||
| 650 | |a Word-of-Mouth Advertising | ||
| 650 | |a Consumer Behavior | ||
| 650 | |a New Products | ||
| 999 | |c 60454 |d 60454 | ||