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| LEADER |
00659pam a2200229a 44500 |
| 008 |
160523b2009 xxu||||| |||| 00| 0 eng d |
| 020 |
|
|
|a 9780470371961
|
| 082 |
|
|
|a 658.827 B7C6
|
| 100 |
|
|
|a Breckenfeld, Del
|
| 245 |
|
|
|a The Cool factor
|b building your brand's image through partnership marketing
|
| 260 |
|
|
|a New Jersey
|b John Wiley and Sons, Inc.
|c 2009
|
| 300 |
|
|
|a xxi,266p.incl.index
|
| 650 |
|
|
|a Marketing Management
|
| 650 |
|
|
|a Partnership Marketing
|
| 650 |
|
|
|a Brand Image
|
| 650 |
|
|
|a Brand Name Products
|
| 650 |
|
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|a Marketing Management
|
| 650 |
|
|
|a Marketing
|
| 650 |
|
|
|a Branding
|
| 650 |
|
|
|a Brands
|
| 650 |
|
|
|a Brand
|
| 999 |
|
|
|c 62074
|d 62074
|
