Loading...
Advertising and promotion an integrated marketing communications approach
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Sage Publications Ltd.
2010
|
| Subjects: |
| LEADER | 00575pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160523b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9781849201469 | ||
| 082 | |a 659.1 H2A2 | ||
| 100 | |a Hackley, Chris | ||
| 245 | |a Advertising and promotion |b an integrated marketing communications approach | ||
| 260 | |a London |b Sage Publications Ltd. |c 2010 | ||
| 300 | |a xvii,333p.incl.index | ||
| 650 | |a Communications | ||
| 650 | |a Communication | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing Communications | ||
| 650 | |a Pomotion | ||
| 650 | |a Advertising | ||
| 999 | |c 64010 |d 64010 | ||