Legend in marketing vol.1-8 v1. consumer behavior: conceptual foundations ; v2. consumer behavior: empirical research ; v3.visioning the future ; v4.international marketing ; v5.managerial marketing: the early years ; v6.managerial marketing: current thought ; v7.organizational buyer behavior ; v8.relationship marketing
Main Author: | Sheth, Jagdish N |
---|---|
Other Authors: | Krishnan, Balaji C (Ed.) |
Format: | Book |
Language: | English |
Published: |
New Delhi
Sage Publications India Pvt.Ltd.
2010
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Subjects: |
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