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Market segmentation
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Market segmentation how to do it, how to profit from it
Bibliographic Details
Main Author:
McDonald, Malcolm
Other Authors:
Dunbar, Ian
Format:
Book
Language:
English
Published:
Oxford
Butterworth-Heinemann
2004
Subjects:
Market Segmentation
Marketing Management
Marketing
Holdings
Description
Similar Items
Staff View
Description
Physical Description:
xxv,465p.; incl.index
ISBN:
8131207633
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