Kellogg on branding

Bibliographic Details
Main Author:	Tybout, Alice M (Ed.)
Other Authors:	Calkins, Tim (Ed.)
Format:	Book
Language:	English
Published:	New York John Wiley 2005
Subjects:	Brand Management Brand Name Branding Kellogg Marketing Management

Holdings details from Ahmedabad (HO): Unknown
Call Number:	658.8 K3
Copy Unknown	Available Place a Hold

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