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Repositioning marketing in an era of competition, change, and crisis
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
TMH
2010
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| Subjects: |
| LEADER | 00484pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160523b2010 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 9780070700482 | ||
| 082 | |a 658.8 T7R3 | ||
| 100 | |a Trout, Jack | ||
| 245 | |a Repositioning |b marketing in an era of competition, change, and crisis | ||
| 260 | |a New Delhi |b TMH |c 2010 | ||
| 300 | |a iv,217p.; incl.index | ||
| 650 | |a Repositioning | ||
| 650 | |a Change Management | ||
| 650 | |a Marketing Management | ||
| 700 | |a Rivkin, Steve | ||
| 999 | |c 66210 |d 66210 | ||