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Entrepreneurial marketing: les...
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Entrepreneurial marketing: lessons from Wharton's pioneering MBA course
Bibliographic Details
Main Author:
Lodish, Leonard
Other Authors:
Kallianpur, Amy
,
Morgon, Howard Lee
Format:
Book
Language:
English
Published:
New York
John Wiley
2001
Subjects:
Entrepreneurship
Entrepreneurial Marketing
Marketing Management
Holdings
Description
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Description
Physical Description:
xvi,272p.; incl.index
ISBN:
0471382442
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