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Entrepreneurial marketing: lessons from Wharton's pioneering MBA course
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley
2001
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| Subjects: |
| LEADER | 00544pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160523b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 0471382442 | ||
| 082 | |a 658.8 L6E6 | ||
| 100 | |a Lodish, Leonard | ||
| 245 | |a Entrepreneurial marketing: lessons from Wharton's pioneering MBA course |b | ||
| 260 | |a New York |b John Wiley |c 2001 | ||
| 300 | |a xvi,272p.; incl.index | ||
| 650 | |a Entrepreneurship | ||
| 650 | |a Entrepreneurial Marketing | ||
| 650 | |a Marketing Management | ||
| 700 | |a Kallianpur, Amy | ||
| 700 | |a Morgon, Howard Lee | ||
| 999 | |c 69015 |d 69015 | ||