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Kellogg on marketing the kellogg marketing faculty, North Western University

Bibliographic Details
Main Author: Iacobucci, Dawn (Ed.)
Format: Book
Language:English
Published: New York John Wiley 2001
Subjects:
LEADER 00409pam a2200133a 44500
008 160523b2001 xxu||||| |||| 00| 0 eng d
020 |a 047135399X 
082 |a 658.8 K3 
100 |a Iacobucci, Dawn (Ed.) 
245 |a Kellogg on marketing  |b the kellogg marketing faculty, North Western University 
260 |a New York  |b John Wiley  |c 2001 
300 |a xx,427p.; incl.index 
650 |a Marketing Management 
999 |c 69180  |d 69180