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From idea to profit how to market innovative products and services
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Delhi
Kogan Page
2005
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| Subjects: |
| LEADER | 00603pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160523b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | |a 074944522X | ||
| 082 | |a 658.8 F7 | ||
| 100 | |a Jolly, Adam (Ed.) | ||
| 245 | |a From idea to profit |b how to market innovative products and services | ||
| 260 | |a New Delhi |b Kogan Page |c 2005 | ||
| 300 | |a viii,167p.incl.index | ||
| 650 | |a ﾠMarketing Planning | ||
| 650 | |a ﾠProducts Marketing Strategic Planningﾠ | ||
| 650 | |a ﾠNew Product Marketing Strategic Planningﾠ | ||
| 650 | |a ﾠStrategic Planningﾠ | ||
| 650 | |a New Products Marketingﾠ | ||
| 999 | |c 70732 |d 70732 | ||