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From idea to profit how to market innovative products and services

Bibliographic Details
Main Author:	Jolly, Adam (Ed.)
Format:	Book
Language:	English
Published:	New Delhi Kogan Page 2005
Subjects:	ﾠMarketing Planning ﾠProducts Marketing Strategic PlanningﾠﾠNew Product Marketing Strategic PlanningﾠﾠStrategic Planningﾠ New Products Marketingﾠ

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