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Brand meaning: meaning, myth and mystique in today's brand
Bibliographic Details
Main Author:
Batey, Mark
Format:
Unknown
Language:
English
Published:
London
Routledge
2016
Edition:
2nd ed.
Subjects:
Brand Management
Brand
Brand Meaning
Brand Myth
Brand Mystique
Marketing Management
Holdings
Description
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Staff View
Description
Physical Description:
xiv,214p.incl.index PB
ISBN:
9781138839427
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