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How to market books

"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the mark...

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Bibliographic Details
Main Author: Baverstock, Alison
Format: Book
Language:English
Published: London New York Routledge, Taylor & Francis Group 2015
Edition:5th ed.
Subjects:

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