Private label strategy how to meet the store brand challenge

Bibliographic Details
Main Author: Kumar, Nirmalya
Other Authors: Steenkamp, Jan-Benedict E M
Format: Book
Language:English
Published: Boston Harvard Business School Press 2007
Subjects:
Private Label
Private Label Strategy
Brand name Products
Brand Strategy
Brand
Marketing Management
Brand Management
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Ahmedabad (HO): Unknown

Holdings details from Ahmedabad (HO): Unknown
Call Number: 658.827 K8P7
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