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Brand admiration: building a business people love
Bibliographic Details
Main Author:
Park, C Whan
Other Authors:
Maclnnis, Deborah J
,
Eisingerich, Andreas B
Format:
Unknown
Language:
English
Published:
New Delhi
Wiley India Pvt. Ltd.
2016
Subjects:
Marketing Management
Brand
Brand Building
Strategic Planning
Branding
Marketing
Holdings
Description
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Description
Physical Description:
xvii,270p.incl.index PB
ISBN:
9788126565856
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