Marketing for entrepreneurs and SMEs a global perspective /

'A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustrations of the issues discussed in the chapters. The book i...

Full description

Bibliographic Details
Main Author: Ruzzier, Maja Konečnik.
Corporate Author: Edward Elgar Publishing.
Other Authors: Ruzzier, Mitja., Hisrich, Robert D.
Format: Electronic eBook
Language:English
Published: Cheltenham : Edward Elgar Pub. Ltd., 2013.
Subjects:
Marketing > Management.
Small business marketing.
Entrepreneurship.
Electronic books.
Online Access:https://www.elgaronline.com/view/9781781955963.xml
 Place a Title Level Request

Internet

https://www.elgaronline.com/view/9781781955963.xml

Similar Items