Handbook of qualitative research methods in marketing

This expansive and practical handbook introduces the methods currently used to increase the understanding of the usefulness and versatility of a systematic approach to qualitative research in entrepreneurship. It fills a crucial gap in the literature on entrepreneurship theory, and, just as importan...

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Bibliographic Details
Corporate Author: Edward Elgar Publishing.
Other Authors: Belk, Russell W.
Format: Electronic eBook
Language:English
Published: Cheltenham ; Northampton, Mass. : Edward Elgar Pub., c2006.
Subjects:
Marketing research > Methodology > Handbooks, manuals, etc.
Consumers > Research > Methodology > Handbooks, manuals, etc.
Qualitative research > Methodology > Handbooks, manuals, etc.
Electronic books.
Online Access:https://www.elgaronline.com/view/9781843768357.xml
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